How to find out what people are searching for on your site?

We get most our traffic from search engines, but what do people search for once they arrive on your site? Find out what people search for on your site, and make sure your site give visitors what they look for.

To find out what people search for on your site, make sure to have a Google Analytics account. Probably you already have one, and you have also fixed the All Web Site Data problem (if you have had it, you know what I am speaking about). Now what you need to do is to add a search widget to your site (if it is not already there), and make a search. Once this is done take a look at the address of the site with the search results.

On side search with Google Analytics

This is what the address looks like after searching on How To Blog Info

The most important to notice is the ?s in the start of the address. Whatever comes after the ?s is what was searched for, and the “s” is the so called query parameter.

Use Google Analytics to find out what people search for on your site

Now you need to head over to Google Analytics. Login to your account, select the domain for which you want to check what people search for on site and then go to admin. Press View Settings (under View Profile). Scroll down on the site and enable “Site Search.” This means that you click the “Do track Site Search” radio button. Then you need to type your query parameter from your site, so if that is “s” in your case (as it is with use), then type an “s” and save your settings.

track site search with Google Analytics

After you have saved your settings you need some patience, because it can take as much as 48 hours before all information is updated and you will start to find out what people search for on your site.

How to see what people search for on your site?

To find out in Google Analytics what people search for go to Reporting, Content, Site Search. There you will start to see what people search for and also from what sites they do the search. This information can turn into gold in your hands, as you can see what people want to find on your site, and you will easily find out if they do find what they are looking for or not.

What people search for on my site

After one day this is what people searched for on How To Blog Info

Good luck tracking down what people search for on your blog.

Share Button

Leave a Reply